Archive for the ‘Dorothy Jeffress’ Category

Are You a DIY Traveler/Patient?

Dorothy Jeffress
Friday, July 30th, 2010

Dorothy JeffressOnce upon a time, most people traveling outside the US depended on a travel agent and some were only comfortable when they were part of an organized tour.    Finding top hotels or out of the way adventures was best left to experts. Travel guides available at bookstores, though often outdated, were gripped in sweaty hands, consulted like BIbles.

Now I can plan a trip at the last minute, securing deals on flights and interesting places to stay. Does anyone still use a travel agent?  And I am guided by virtually real-time reviews from fellow travelers rather than reports from someone who gets paid commissions by the industry or who visited the location months or even years ago.

I was reminded of this evolution to do-it-yourself (DIY) travel…when I heard several health care experts suggest at the Campaign for Better Care program this week that advocating for reimbursement and provision of professional care coordinators is their #1 priority… vitally critical for the success of health care reform outcomes.

Really?  If the rest of the marketplace can teach us anything it is that more and more services once provided by professionals are now in the hands of everyday folks.  Online banking, brokering stocks, real estate financing, and yes, travel….more and more of the detail work – gathering options, weighing trade-offs and making choices – has been embraced by consumers.  Why, in a time of growing health care costs and complexities of diagnosis and treatment decisions – would adding a layer of paid professionals to navigate the system for us likely be a killer app?

While I applaud those who understand how difficult it is for patients and caregivers to organize many providers, medications, tests and treatment regimes, particularly for those with chronic condtions, I am skeptical that handing these tasks off to another busy professional is the best answer. Yes, there are undoubtedly some who will not be able to manage to pull all the pieces together.  They are already ill; they are frail; they lack knowledge and skills, and they will need such help.

But I suspect this number is modest.  Rather, it would be modest if providers and institutions and health plans made it possible for the vast majority of us to find and use good evidence and resources and guidance and real person reviews

We have made the transition from laypeople dependent on experts to competent users of online information in other domains.   And we have shown a remarkable ability to make use of the transparency afforded in other industries to make choices that satisfy us.  The proposal to provide us with a health care “nanny” sends a signal that there is little need to participate in finding and making good use of our care.  And it sends a message to clinicians, insurers, hospitals and laboratories that they are not accountable to us.

Why Ask if You Won’t Help Me

Dorothy Jeffress
Wednesday, July 28th, 2010

Dorothy JeffressIn a recent iHealthBeat post, Steve Findlay talks about a provision in the new “meaningful use rules” for health information technology issued by DHSS.  Findlay noted that nothing seems to have moved the needle on people completing advance directives. He expressed hope that this “can now be rectified if hospitals embrace the optional (menu set) meaningful use objective that promotes recording the existence of an advance directive in a person’s EHR. It’s a start.”

Hmm.  Hasn’t the requirement to ask each patient if they have an advance directive been part of the JCAHO standards for years?  And how has that been working?

Here’s my experience with this measure in real life:

Last fall I was suddenly admitted to a local hospital for testing and observation.  While in the emergency room over several hours, I was asked by two separate members of my care team: “Do you have an advance directive?”  When I later reached my hospital room, another clinician asked: “Do you have an advance directive?” Three times I was asked this one simple question…three times I said “no.”  There was no explanation for the question provided by any of the team. In just one instance, I was offered sample information about advance directives.  Although I indicated I would like to have it…no information was ever provided.

Nothing about this promoted anything but a bit of idle curiosity and pique on my part. Given all the other scary things that were going on during this intake evaluation, why did they keep asking me this specific question?  And then why once answered, did they ask the same question over and over again?   Would they have been satisfied if I had said “yes, but it’s at home?”  What if I had had the foresight in the midst of my crisis to bring a copy – would it actually be included in my record?  What if I had an outdated advance directive entered in the system – would this question have been asked in the first place?

I was reminded of the box I mindlessly check off at my local pharmacy, indicating that I am declining individual counseling by the pharmacist about my prescription.  Nothing in the process encourages me to seek information in this public setting; nothing suggests doing so might be worthwhile 

Neither recording the existence of advance directive in my hospital record nor documenting that that I waived consultation by a pharmacist really supports or facilitates my active participation.   Rather, each one bluntly attempts to align an ideal (people should complete and share advance directives with health care providers; make it possible to get experts’ advice at the point of Rx dispensing) with what appears to be a “teachable moment.”

After the first inquiry about my advance directive in the emergency room, with no discussion or assistance offered, this stopped being a meaningful opportunity. When filling in a box is the desired outcome, those in charge learn very quickly how to achieve that goal.  All those good intentions and the multiple steps that it takes to actually influence people’s behavior merely get in the way.

Watched, Loved and Now Desired by Millions…

Dorothy Jeffress
Tuesday, July 20th, 2010

Dorothy JeffressIf popular culture provides clues to social trends then all signs point to an American public captivated by red velvet, carrot, lemon, and raspberry.  Fabric, fruits and vegetables?  No…cakes…whether of the cup variety or fancy full-size versions.

Special occasions that call for a special cake–which once signified a wedding—have expanded to any gathering of more than one person. Showers, going-away, divorce, engagement, new home, graduations, anniversary, lost a job: there seems to be no event that should not be celebrated with an extreme cake or two.  Homemade cakes seen in those faded photos of baby boomer’s childhood birthdays are completely unacceptable and passé. No child of today is too young for custom creations of flour, sugar and butter.

In this case the egg certainly precedes the chicken. But is the egg the growing line-up of baking shows and stars on TV?  Elaborate over-the-top cake design competitions and daily life in the kitchens of small bakeries have become ubiquitous in prime-time. 

One new reality show, DC Cupcakes, manages to blend the current obsession with small overpriced sugary treats with dropping out of the corporate world and finding $$$, happiness and creative fulfillment.  And in a Tidewater VA newspaper this weekend, I read of a woman who was finding her way out of losing her job, home and car by opening a cake business out of a small rental house kitchen.  

While I applaud the entrepreneurial incentives and hard work that is reflected in these examples…I am stunned that so many people are ordering and eating cakes of whatever size.  One show…Ace of Cakes…filmed in nearby Baltimore, doesn’t even pretend that it is the taste of the cake that drives the hefty price tag…instead it seems to be all about the uber-personalized designs…as in detailed replicas of Yankee Stadium, ’65 Mustang convertibles, or a pet basset hound.

Where dietitians and public health experts once worried primarily about the influence of TV advertising on eating habits and norms….the amazing popularity of food TV suggests that those billion-dollar food-advertising budgets may not be necessary.  And for some reason, we currently seem to be particularly enthralled with cake….completely empty calories and outrageously expensive ones too.  

What is it about this storyline that seems to be catching (or is it reflecting) the public psyche…..is the tough economic climate making butter cream, fondant and personalized confections our favorite new refuge?  I thought I understood the attractions of comfort food…because I associate foods like mac & cheese, meatloaf, chicken pot pie with brief retreats back to what seemed to be a simpler life…mom in the kitchen, TV dinners in the 60’s or diner food…cheap, filling and retro. But I confess that I am mystified by this new trend towards pastry as the star of every party or worth standing in 45-minute lines.

Can a nutritionist in our pocket and Michelle Obama’s Let’s Move campaign really hope to compete with cake celebrities and what appears to be a national craving for a sugar buzz?

Mind Over Body….Mind Over Money

Dorothy Jeffress
Friday, April 30th, 2010

I was captivated this week by the PBS special Mind Over Money. This show featured the contrasting perspectives and studies of economists about how we make decisions about our money − thoughts of which apparently light up a deep old part of the brain that also glimmers when either sex or food is considered.  There is a camp of rational economists and the alternative view of behavioral economists who have an intense debate raging on how people and the marketplace behave.  The rational folks theorize that we operate with self-interest  and self-preservation as our primary motives , which lead us (as a whole and over time) to make thoughtful decisions about investing and everyday purchases…where risks and gains are clearly factored into our choices.

The behavioral folks, championed by Robert Shiller, the guy who warned us of Irrational Exuberance in 2000, caution that we are far more motivated by impulse and emotion, particularly social contagions.  See 21st century real estate for the most recent and 15th century tulip bulbs for the first bubble frenzies…and of course the 1929 crash and 2008 Wall Street panic for bursting bubbles.

I was struck by how much this debate parallels the convictions of “rational” public health experts who seem to assume that if the public is informed with accurate information and the latest research on healthy behaviors, we will act rationally to protect our self-interests and decrease our Big Mac consumption and get those colonoscopies and flu shots.

But fast food purchases are rising and it appears that even when preventive health services are covered by insurance, mind over body is just as elusive as ethics at Goldman Sachs.  Instead, so many of our choices reflect an innate desire for immediate satisfaction over long-term gains.  It appears we haven’t really come a long way baby…instead that tiny pre-conscious bit of grey matter still just loves to be bedazzled and distracted.